24th
MAdTECH SUMMIT
15 FEB 2023
Venue: MELBOURNE CRICKET GROUND
Melbourne
Presented by
OUR INTRIGUING PAST EVENTS
One of the world's most intriguing summits of MAdTech experts
For over 7 years, Intrigue is Intriguing marketers all across the globe. Marketers and advertisers attend this unique event to learn, ask questions as well as inspire. Marketers also attend this event to network and find solutions to their marketing problems. It is themed as the digital marketing buyers and suppliers rendezvous for a reason.
The event is designed to bring together some of the finest minds in marketing and advertising under 1 roof. All sessions are interactive in nature and debating is a common phenomenon at Intrigue.
Reasons why you should attend the Intrigue Summit:
- Meet decision-makers from the marketing and advertising departments
- Learn from the best minds in marketing and advertising
- Give your perspective during panel discussions
- Meet some of the best brands in town
- Meet exhibitors and sponsors to get your marketing problems solved
- Enjoy a superb venue with an intimate setup
- Make some amazing friends
EVENT PARTNERS
Title and AI SEO Partner
Diamond Partners
Silver Partners
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Bronze Partners
PAST SPONSORS AND PARTNERS
IMAGE GALLERY OF OUR RECENT EVENTS
EVENT SPEAKERS
Vera Skocic
Head of Customer and Strategy ANZ
Techtronic Industries - TTI
Dr. Tuhin Banik
Founder (TedX Speaker)
Thatware
Meagan Michaels
Head of Employer Brand - APAC
Bupa
Daniel Littlepage
Head of Strategy and Growth
90 Seconds ANZ
Michelle Callanan
Global Marketing Director
IDP Education
Belinda Daw
Manager Digital Content & SEO
Suncorp Group
Tash Rahalkar
Senior Manager Marketing - SME
MYOB
Paul Robertson
Marketing Director
Inspectorio
Richa Mehta
Marketing Platforms Director
IBM
Yon Cain
Head of SEO & Performance
Homely
Pinkky Bhatia
Digital Offer Advisor, Asia Pacific, Mobility & Convenience Marketing
BP
Troy Stasinowsky
Director, Sales and Marketing
Delaware North
Emily Shurey
Head of Marketing ANZ
GoCardless
Dij Phukan
Founder and CEO
Salesgasm
Chris Dimopoulos
Head of Marketing
Stratton Finance
Adam Powell
Managing Director
90 Seconds
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Chantelle (Warren) Lane
General Manager Marketing
Bapcor Limited
Agnes So
Head of Customer Support and Engagement
HotDoc
Emma Castles
Head of Marketing and Development
Toorak College, Mt Eliza
Calvin Cain
Head of Digital Strategy - Australia
Points Bet
THE AGENDA
We start with networking. Be on time :)
8:15 AM - 9:30 AM
Registration, Tea and Networking
Keynote
9:30 AM to 9:40 AM
Opening Remarks
Speaker: Dij Phukan - Chief Smile Officer at Salesgasm
Keynote
09:40 AM to 10:00 AM
Topic: From skill-set to mind-set. Breaking down Personalisation
Here Vera walks you through a simple 5-step framework which unlocks the building blocks of personalisation for your business. And four more you can use when selling the persi dream to the exec team.
Speaker: Vera Skocic - Techtronic Industries
Keynote
10:00 AM to 10:20 AM
Topic: Marketing during a Recession | While budgets slowly demise, video spend is on the rise. Speed, Scale, Significance and MAd ROI: Why Video is the Marketer’s Silver Bullet
As marketers around the world face budget cuts and slashing of expenditure, investment in video marketing continues to rise with video marketing investment expected to hit $78.5 billion by the end of 2023 – an uplift of 41% on 2022 expenditure (Statisa)… But why? From the world’s leader in video content creation, having created over 40,000 videos for the world’s biggest brands, join us for an exploratory session with 90 Seconds’ Adam Powell, Managing Director for ANZ, on the unparalleled power of video, barriers to overcome the creation of stellar content and why marketers must prioritise it as an investment.
Speaker: Adam Powell - 90 Seconds
Keynote
10:20 AM to 10:50 AM
End-to-End SEO strategies case studies across B2B, B2C, B2B2C and an Ecommerce website
Speaker: Tuhin Banik - Thatware
Panel
10:50 AM to 11:30 AM
How SEO marketing brings salvation to all economic climates, especially during the recession
Moderator: Belinda Daw - Suncorp
Speakers: Yon Cain - Homely
Dr. Tuhin Banik - Thatware
Fireside Chat
11:30 AM to 12:10 PM
Hurdles and Hindrances | Overcoming obstacles in the creation of cutting-edge content
Speakers: Daniel Littlepage - 90 Seconds
Michelle Callanan - IDP Education
Panel
12:10 PM to 12:40 PM
Using customer data to drive personalized experiences that create friends not customers
Moderator: Calvin Cain - PointsBet
Speakers: Richa Mehta - IBM
Pinkky Bhatia - BP
Panel
12:40 PM to 1:10 PM
How has Marketing and Advertising changed post COVID
Moderator: Troy Stasinowsky - Delaware North
Speakers: Tash Rahalkar - MYOB
Chris Dimopoulos - Stratton Finance
Meagan Michaels - Bupa
Networking and Group Photo
1:10 PM to 2:10 PM
Let's have some good food and network with peers
Panel
2:10 PM to 2:50 PM
Storytelling/Being Human Vs AI/Automation. Ending the debate.
Moderator: Agnes So - HotDoc
Speakers: Chantelle Lane - Bapcor Limited
Meagan Michaels - Bupa
Panel
2:50 PM to 3:30 PM
Performance marketing - How to get that MAd ROAS
Moderator: Emily Shurey - GoCardless
Speakers: Paul Robertson - Inspectorio
Michelle Callanan - IDP Education
Emma Castles - Toorak College - Mt Eliza
Fireside Chat
3:30 PM to 4:10 PM
What is a brand community & why a company should build brand loyalty (Create your cult with Brand Community)
Speaker: Emma Castles - Toorak College - Mt Eliza
Vera Skocic - Techtronic Industries
Networking Break
4:10 PM to 4:40 PM
Coffee and networking with some amazing people
Audience Discussion
4:40 PM to 5:00 PM
Metaverse and ChatGPT - Understand how it will change marketing and advertising in 2023 and beyond
Networking Break
5:15 PM to 6:15 PM
Let's sip some wine and have a casual conversation with peers... nah... buddies
PAST SPEAKERS
