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24th

MAdTECH SUMMIT
15 FEB 2023

Venue: MELBOURNE CRICKET GROUND

Melbourne

Presented by

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About

OUR INTRIGUING PAST EVENTS

One of the world's most intriguing summits of MAdTech experts

For over 7 years, Intrigue is Intriguing marketers all across the globe. Marketers and advertisers attend this unique event to learn, ask questions as well as inspire. Marketers also attend this event to network and find solutions to their marketing problems. It is themed as the digital marketing buyers and suppliers rendezvous for a reason.

The event is designed to bring together some of the finest minds in marketing and advertising under 1 roof. All sessions are interactive in nature and debating is a common phenomenon at Intrigue.

Reasons why you should attend the Intrigue Summit:

- Meet decision-makers from the marketing and advertising departments

- Learn from the best minds in marketing and advertising

- Give your perspective during panel discussions

- Meet some of the best brands in town

- Meet exhibitors and sponsors to get your marketing problems solved

- Enjoy a superb venue with an intimate setup

- Make some amazing friends

Event Partners

EVENT PARTNERS

Title and AI SEO Partner

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Diamond Partners

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Silver Partners

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Bronze Partners

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PAST SPONSORS AND PARTNERS

Image Gallery

IMAGE GALLERY OF OUR RECENT EVENTS

Event Speakers

EVENT SPEAKERS

Vera Skocic

Vera Skocic

Head of Customer and Strategy ANZ

Techtronic Industries - TTI

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Dr. Tuhin Banik

Founder (TedX Speaker)

Thatware

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Meagan Michaels

Head of Employer Brand - APAC

Bupa

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Daniel Littlepage

Head of Strategy and Growth

90 Seconds ANZ

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Michelle Callanan

Global Marketing Director

IDP Education

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Belinda Daw

Manager Digital Content & SEO

Suncorp Group

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Tash Rahalkar

Senior Manager Marketing - SME

MYOB

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Paul Robertson

Marketing Director

Inspectorio

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Richa Mehta

Marketing Platforms Director

IBM

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Yon Cain

Head of SEO & Performance

Homely

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Pinkky Bhatia

Digital Offer Advisor, Asia Pacific, Mobility & Convenience Marketing

BP

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Troy Stasinowsky

Director, Sales and Marketing

Delaware North

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Emily Shurey

Head of Marketing ANZ

GoCardless

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Dij Phukan

Founder and CEO

Salesgasm

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Chris Dimopoulos

Head of Marketing

Stratton Finance

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Adam Powell

Managing Director

90 Seconds

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Chantelle

Chantelle (Warren) Lane

General Manager Marketing

Bapcor Limited

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Agnes So

Head of Customer Support and Engagement

HotDoc

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Emma Castles

Head of Marketing and Development

Toorak College, Mt Eliza

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Calvin Cain

Head of Digital Strategy - Australia

Points Bet

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Agenda

THE AGENDA

We start with networking. Be on time :)

8:15 AM - 9:30 AM

Registration, Tea and Networking

Keynote

9:30 AM to 9:40 AM

Opening Remarks
Speaker: Dij Phukan - Chief Smile Officer at Salesgasm

Keynote

09:40 AM to 10:00 AM

Topic: From skill-set to mind-set. Breaking down Personalisation
 

Here Vera walks you through a simple 5-step framework which unlocks the building blocks of personalisation for your business. And four more you can use when selling the persi dream to the exec team.

Speaker: Vera Skocic - Techtronic Industries

Keynote

10:00 AM to 10:20 AM

Topic: Marketing during a Recession | While budgets slowly demise, video spend is on the rise. Speed, Scale, Significance and MAd ROI: Why Video is the Marketer’s Silver Bullet
 

As marketers around the world face budget cuts and slashing of expenditure, investment in video marketing continues to rise with video marketing investment expected to hit $78.5 billion by the end of 2023 – an uplift of 41% on 2022 expenditure (Statisa)…  But why? From the world’s leader in video content creation, having created over 40,000 videos for the world’s biggest brands, join us for an exploratory session with 90 Seconds’ Adam Powell, Managing Director for ANZ, on the unparalleled power of video, barriers to overcome the creation of stellar content and why marketers must prioritise it as an investment.

 

Speaker: Adam Powell - 90 Second

Keynote

10:20 AM to 10:50 AM

End-to-End SEO strategies case studies across B2B, B2C, B2B2C and an Ecommerce website

Speaker: Tuhin Banik - Thatware

Panel

10:50 AM to 11:30 AM

How SEO marketing brings salvation to all economic climates, especially during the recession
Moderator: Belinda Daw - Suncorp
Speakers: Yon Cain - Homely

Dr. Tuhin Banik - Thatware

Fireside Chat

11:30 AM to 12:10 PM

Hurdles and Hindrances | Overcoming obstacles in the creation of cutting-edge content

Speakers: Daniel Littlepage - 90 Seconds

Michelle Callanan - IDP Education

Panel

12:10 PM to 12:40 PM

Using customer data to drive personalized experiences that create friends not customers

Moderator: Calvin Cain - PointsBet

Speakers: Richa Mehta - IBM

Pinkky Bhatia - BP

Panel

12:40 PM to 1:10 PM

How has Marketing and Advertising changed post COVID
Moderator: Troy Stasinowsky - Delaware North

Speakers: Tash Rahalkar - MYOB

Chris Dimopoulos - Stratton Finance

Meagan Michaels - Bupa

Networking and Group Photo

1:10 PM to 2:10 PM

Let's have some good food and network with peers

Panel

2:10 PM to 2:50 PM

Storytelling/Being Human Vs AI/Automation. Ending the debate.

Moderator: Agnes So - HotDoc

Speakers: Chantelle Lane - Bapcor Limited
Meagan Michaels - Bupa

Panel

2:50 PM to 3:30 PM

Performance marketing - How to get that MAd ROAS

Moderator: Emily Shurey - GoCardless

Speakers: Paul Robertson - Inspectorio
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helle Callanan - IDP Education

Emma Castles - Toorak College - Mt Eliza

Fireside Chat

3:30 PM to 4:10 PM

What is a brand community & why a company should build brand loyalty (Create your cult with Brand Community)

Speaker: Emma Castles - Toorak College - Mt Eliza

Vera Skocic - Techtronic Industries

Networking Break

4:10 PM to 4:40 PM

Coffee and networking with some amazing people

Audience Discussion

4:40 PM to 5:00 PM

Metaverse and ChatGPT - Understand how it will change marketing and advertising in 2023 and beyond

Networking Break

5:15 PM to 6:15 PM

Let's sip some wine and have a casual conversation with peers... nah... buddies

Past Speakers

PAST SPEAKERS