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MAdTECH SUMMIT
SINGAPORE - 19 OCT 2022

Intrigue

22nd

Meeting of the world's most intriguing marketing, advertising and martech professionals

Venue: Ramada by Wyndham Singapore at Zhongshan Park

One of the world's most intriguing summits of MAdTech experts

With every mutation of COVID-19, the market mutates no matter if it is a consumer, SMB buyer or enterprise, the old tools of the trade to convince your customer to click on “Place Order” have got redundant. 

Businesses and consumers are diffident to fill out digital forms or scroll through endless product catalogs trying to find that one perfect thing that is both beneficial and cost-effective. For Customers, experience and commitment have become the top priority. 

Are you ready to go MAd and up your game to engage your customers & take them through a journey of nurturing them into LOYAL Customers? 

Then fill out the form for one last time and join us @ Intrigue MAdTech Summit 2022

About
Event Partners

EVENT PARTNERS

Diamond Partners

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AI SEO Partner

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Gold Partners

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Silver Partners

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Clapping Audience
Speakers

SPEAKERS OF THE EVENT

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Arun Cavale

Senior Director and CMO, Asia Pacific & Japan

Pure Storage

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Sebastian Grote

Managing Director

X-ZELL

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Geoff Tan

Chief Marketing Officer

OIO Singapore

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Luca Destefanis

Head Of Marketing, APAC | Effie Jury | CMO Council Advisory Board

Kyndryl

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Hassan Karim

Head of Strategy - APAC

Zurich Insurance

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Suraj Joshi

Senior Director, Digital Media - International

Amadeus 

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Prashant

Prashant Parashivapgol

Senior Data Analytics Architect

Amazon Web Services

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Ritesh Toshniwal

Head of Marketing, APJC

Software AG

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Bansari Vyas

Director, Business Product Marketing, APAC Region

Meta

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Guneet Singh

Global Head - Marketing and Creative Solutions

Google

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Ramesh Yadav

Chief Marketing Officer

Baidyanath Group

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Akhil Agarwal

SEO Lead, APeJ

HP

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Unnikrishnan KP

Vice President, Marketing (Asia Pacific & Japan)

Palo Alto Networks

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Kin Peng Chan

Co-founder

Kasatria

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Kedar Kulkarni

Vice President - Digital

Puretech Digital

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Jaspreet Kaur

Head Of Marketing

Sodexo

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Candina WESTON

General Manager APAC Business Strategy | Chief Strategy Officer

Microsoft

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Sophia Ong

Director of Branding, Communications and Marketing, APAC

ERM

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Dr. Tuhin Banik

Chief Executive Officer

Thatware

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Donovan Chee

Head of Marketing & Communications, South East Asia

Bureau Veritas Group

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Prashant Deorah

CEO & MD

Puretech Digital

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Zeenath Kuraisha

CEO | Head of Sales Advisory and Academy | Sales Advisory & Consulting

APACSMA – The E-University for Sales

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Mukundan A P

Executive Vice President - Asia Pacific & Japan

Champions Group

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Ravi Shankar K

Head - Global Marketing

Cloud4C Services

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Image Gallery

IMAGE GALLERY OF OUR RECENT EVENTS

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Agenda

AGENDA

9:20 AM to 9:40 AM

Registration, Tea and Networking

8:15 AM to 8:55 AM

We will also have some networking during this period. Be on time to make new friends early in the morning.

9:20 AM to 9:40 AM

Opening Remarks:
Dij Phukan - Salesgasm

8:55 AM to 9:00 AM

Opening remarks

9:20 AM to 9:40 AM

Keynote Speaker: 

Unnikrishnan KP - Palo Alto Networks

9:00 AM to 9:20 AM (Includes QnA)

Humanizing marketing during the pandemic/post-pandemic world

Marketers should understand that the needs of customers are evolving and the classical marketing approach needs to transform with time. All forms of engagement should be personalized. Your message should be tailored to the specific needs of your specific audience, and at the core of this marketing strategy is a humanized brand. Taking on a human-centric approach will help in gaining customers' trust, and consequently, increase conversions to build long-term relationships.

9:20 AM to 9:40 AM

Keynote Speaker: 

Candina Weston - Microsoft

9:20 AM to 9:40 AM (Includes QnA)

CMOs are the custodians of customer data in organizations! So why are CMOs often deprioritized in the leadership hierarchy?

We will discuss how marketing can make a huge impact when leveraging data wisely AND responsibly both for business AND societal impact: with tangible examples; AND how to use this data and your targeting skills to tell your marketing story internally - a super important piece in effectively connecting the overall customer journey.

9:20 AM to 9:40 AM

Keynote Speaker:

Kin Peng Chan - Kasatria

9:40 AM to 10:00 AM (Includes QnA)

Topic: Data-Driven Monetization

Learn more about what leading brands around the region are doing to harness their 1P data to generate a stronger competitive edge when delivering value to their customers whilst also empowering their partner ecosystem to fuel revenue potential
1. The economic landscape driven by data today 
2. Unearthing the untapped potential of data that you own
3. Driving a strategic advantage to fuel growth beyond your business
4. Data Driven Revenue Models through 2nd & 3rd party data partnerships
5. Legal concerns & how to navigate compliance

9:20 AM to 9:40 AM

Keynote Speaker:

Arun Cavale - Pure Storage

10:00 AM to 10:20 AM (Includes QnA)

"Marketing: Leading the growth mandate for the business"

9:20 AM to 9:40 AM

Networking Tea Break

10:20 AM to 10:50 AM

We break for tea and network with peers

9:20 AM to 9:40 AM

Keynote Speaker:
Luca Destefanis - Kyndryl

10:50 AM to 11:10 AM (Includes QnA)

Building A Brand and Marketing Function From Scratch

Imagine you are given a blank canvas to re-build, from scratch, the entire marketing function for your business…what would you do? It sounds like a dream job for a CMO, and every marketer! One year into this journey, Luca will share the guiding principles and lessons learned from launching Kyndryl:

- Building a new brand for a people-based company
- Designing a customer-centric, outcomes-focused organisation
- Enabling and empowering a layers/silos-free organisation, that is agile at the core

9:20 AM to 9:40 AM

Keynote Speaker:
Dr. Tuhin Banik - Thatware

11:10 AM to 11:30 AM (Includes QnA)

Topic: Role of AI and Semantic Engineering in the world of SEO!

The SEO industry is dynamic and changing at a vast scale. In Dr. Banik's special Keynote, he will walk the audience through some of the secret strategies that will showcase how AI and Semantic engineering will be the next big factor responsible for SEO growth and online visibility.

9:20 AM to 9:40 AM

Panel:
Moderator: Mukundan A P - Champions Group
Candina Weston - 
Microsoft
Prashant Parashivapgol - Amazon Web Services
K. Sam - Toss-Ex

11:30 AM to 12:00 PM (Includes QnA)

Using customer data to drive personalized experiences that create friends not customers

9:20 AM to 9:40 AM

Keynote Speaker:

Geoff Tan - OIO Singapore

12:00 PM to 12:20 PM (Includes QnA)

Marketing in the Era of Blockchain: Why it is NOT business as usual.

The marketing of blockchain and cryptocurrency services versus the marketing of traditional products is "same same but different" - similar in some ways but dissimilar in others. Marketing in the era of Web 3.0 entails an acute understanding of specific target audience personas and touchpoints. The consumer may be the same person but the mindset when it comes to an investment decision for a cryptocurrency product or a blockchain consulting service is very different. With the centralized world fast making way for its user-friendly, more secure, more private, better connected, decentralized counterpart, a whole new world has emerged with digital data ownership expressed in NFTs, metaverses, and more! With only 7% of the world's population invested in crypto and/or involved with blockchain, a new set of challenges has emerged for marketers in this space to communicate their propositions effectively. The party has just begun.

9:20 AM to 9:40 AM

Panel Speakers:

Moderator: Donovan Chee - Bureau Veritas Group
Hassan Karim - Zurich Insurance
Sophia Ong - ERM

12:20 PM to 12:50 PM (Includes QnA)

What is a brand community & why a company should build one (Create your cult with Brand Community)

9:20 AM to 9:40 AM

Panel Speakers:

Moderator: Kin Peng Chan - Kasatria

Donovan Chee - Bureau Veritas Group
Hassan Karim - Zurich Insurance

12:50 PM to 1:20 PM (Includes QnA)

If you know how to market (Brand the product), you blow away the next 10 salespeople ~ Gary Vee. Is Gary Vee right in saying this?

9:20 AM to 9:40 AM

Networking Lunch Break

1:20 PM to 2:10 PM

Let's have some good food and network with peers
Powered by - Puretech Digital

9:20 AM to 9:40 AM

Panel Speakers:

Moderator: Prashant Deorah - Puretech

Siddhant Lahiri - Forsman & Bodenfors

Geoff Tan - OIO Singapore

Ravi Shankar - Cloud4C Services

2:10 PM to 2:40 PM (Includes QnA)

How to work with a digital marketing agency to get the best out of them

9:20 AM to 9:40 AM

Fireside Speakers:

Dr. Tuhin Banik - Thatware

Samantha Echavez - Asia SEO Lead at 3M

Akhil Agarwal - HP

2:40 PM to 3:10 PM (Includes QnA)

How SEO marketing brings salvation to all economic climates, especially during the recession

9:20 AM to 9:40 AM

Panel Speakers:

Moderator: Kin Peng Chan - Kasatria

Ravi Shankar - Cloud4C Services
Jaspreet Kaur - Sodexo

3:10 PM to 3:40 PM (Includes QnA)

Man VS Machine: Are humans/marketers still valid in the world of Marketing Automation

9:20 AM to 9:40 AM

Panel Speakers:

Moderator: Kedar Kulkarni - Puretech
Ramesh Yadav - Baidyanath Group

Suraj Joshi - Amadeus

3:40 PM to 4:10 PM (Includes QnA)

How has Marketing and Advertising changed post covid (MAd mutation post - COVID 19)

9:20 AM to 9:40 AM

Networking Tea/Coffee Break

4:10 PM to 4:40 PM

Coffee and networking time

9:20 AM to 9:40 AM

Panel Speakers:
Moderator: Kedar Kulkarni - Puretech

Suraj Joshi - Amadeus

Bansari Vyas - Meta

Kin Peng Chan - Kasatria

4:40 PM to 5:10 PM (Includes QnA)

Performance marketing - How to get that MAd ROAS

9:20 AM to 9:40 AM

Networking Break

5:15 PM to 6:15 PM

Let's sip some wine and have a casual conversation with peers... nah... buddies

Past Speakers

PAST SPEAKERS

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Testimonials

TESTIMONIALS

Intrigue summit

Chris Stacks, PHP Agency

Thank you so much to @salesgasm for having me at the Intrigue Summit Miami yesterday.
 

There are many events you can go to but this was by far one of the best events I have been to for digital marketing and social media.

Andrew Haussegger, Green Hat

​The feedback from delegates was that the Intrigue Marketing Summit Melbourne delivered great value to the delegates. Super organisation by the Intrigue Team”

Anita Chan, Acsys International

The Intrigue Melbourne and Hong Kong events were really amazing.​

Let's Go MAd

Ramada-and-Days-at-Zhongshan-Park

VENUE

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The venue of the event has been chosen as the gorgeous Ramada by Wyndham Singapore at Zhongshan Park.

Venue
Intrigue Summit

SPONSOR/EXHIBIT

If your company provides marketing/advertising tech or sales related services to SMEs, MNCs as well as advanced-stage startups, this is a great event for you to sponsor/exhibit. Below are the benefits:

  • Get access to decision-makers of organizations

  • Enhance your company's visibility locally and globally. We organize events all across the globe.

  • Be a part of an intriguing and dynamic summit with the focus purely on enhancing marketing and sales for organizations

  • Generate high-value leads. The event is themed as the marketing/advertising buyers and suppliers rendezvous.

  • Some really exciting sponsorship and exhibition packages that purely talk about ROI

  • And many more benefits

Please fill out the form by clicking on the button below and let us know your requirements. One of our executives will get in touch with you with a customized proposal shortly

Sponsor/Exhibit

Who Should Attend?

  • CMOs – Understand technology as a disrupter for marketing strategy 

  • CDOs/CIOs – Be agile & future-ready for digital transformation  

  • MAd Tech Startups – To Exhibit 

  • Marketing Agencies – Experience the changing customer expectations & Build a Network

Why Sponsor?

  • Build brand visibility

  • Networking opportunities with CXOs

  • Build a strong pipeline for your product/service

  • Educate potential customers

  • Shake hands with potential clients

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