We will also have some networking during this period. Be on time to make new friends early in the morning.

Opening remarks

Humanizing marketing during the pandemic/post-pandemic world

Marketers should understand that the needs of customers are evolving and the classical marketing approach needs to transform with time. All forms of engagement should be personalized. Your message should be tailored to the specific needs of your specific audience, and at the core of this marketing strategy is a humanized brand. Taking on a human-centric approach will help in gaining customers' trust, and consequently, increase conversions to build long-term relationships.

CMOs are the custodians of customer data in organizations! So why are CMOs often deprioritized in the leadership hierarchy?

We will discuss how marketing can make a huge impact when leveraging data wisely AND responsibly both for business AND societal impact: with tangible examples; AND how to use this data and your targeting skills to tell your marketing story internally - a super important piece in effectively connecting the overall customer journey.

Topic: Data-Driven Monetization

Learn more about what leading brands around the region are doing to harness their 1P data to generate a stronger competitive edge when delivering value to their customers whilst also empowering their partner ecosystem to fuel revenue potential
1. The economic landscape driven by data today 
2. Unearthing the untapped potential of data that you own
3. Driving a strategic advantage to fuel growth beyond your business
4. Data Driven Revenue Models through 2nd & 3rd party data partnerships
5. Legal concerns & how to navigate compliance

"Marketing: Leading the growth mandate for the business"

We break for tea and network with peers

Building A Brand and Marketing Function From Scratch

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Imagine you are given a blank canvas to re-build, from scratch, the entire marketing function for your business…what would you do? It sounds like a dream job for a CMO, and every marketer! One year into this journey, Luca will share the guiding principles and lessons learned from launching Kyndryl:

- Building a new brand for a people-based company
- Designing a customer-centric, outcomes-focused organisation
- Enabling and empowering a layers/silos-free organisation, that is agile at the core

Topic: Role of AI and Semantic Engineering in the world of SEO!

The SEO industry is dynamic and changing at a vast scale. In Dr. Banik's special Keynote, he will walk the audience through some of the secret strategies that will showcase how AI and Semantic engineering will be the next big factor responsible for SEO growth and online visibility.

Using customer data to drive personalized experiences that create friends not customers

Marketing in the Era of Blockchain: Why it is NOT business as usual.

The marketing of blockchain and cryptocurrency services versus the marketing of traditional products is "same same but different" - similar in some ways but dissimilar in others. Marketing in the era of Web 3.0 entails an acute understanding of specific target audience personas and touchpoints. The consumer may be the same person but the mindset when it comes to an investment decision for a cryptocurrency product or a blockchain consulting service is very different. With the centralized world fast making way for its user-friendly, more secure, more private, better connected, decentralized counterpart, a whole new world has emerged with digital data ownership expressed in NFTs, metaverses, and more! With only 7% of the world's population invested in crypto and/or involved with blockchain, a new set of challenges has emerged for marketers in this space to communicate their propositions effectively. The party has just begun.

What is a brand community & why a company should build one (Create your cult with Brand Community)

If you know how to market (Brand the product), you blow away the next 10 salespeople ~ Gary Vee. Is Gary Vee right in saying this?

Let's have some good food and network with peers
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How to work with a digital marketing agency to get the best out of them

How SEO marketing brings salvation to all economic climates, especially during the recession

Man VS Machine: Are humans/marketers still valid in the world of Marketing Automation

How has Marketing and Advertising changed post covid (MAd mutation post - COVID 19)

Coffee and networking time

Performance marketing - How to get that MAd ROAS

Let's sip some wine and have a casual conversation with peers... nah... buddies