WELCOME TO INTRIGUE,
To make a difference in the lives of digital marketers by creating an intriguing yet fun platform to learn, make friends, help and "discover new business".
The mission is also to create a high quality digital marketing event to enable great marketing talent from across the globe to meet under one roof.
Welcome to an event where your opinion matters. An event where you can ask questions, debate and challenge the subject matter experts and the audience.
An event where human to human connections are made.
Yes you read that right. We aim to have over 200 speakers at the summit. How? Well, every delegate who attends the summit is a speaker as he/she will be able to answer the questions put forward by the audience. He/she will be able to debate and let the audience know their perspective on which marketing technique worked for them and what did they do to solve a marketing puzzle in their organisation. There are no panel discussions. Only Q&As and Debates moderated by 1 or multiple subject matter experts who will also add their point of view. It's a brand new concept loved by the delegates of past Intrigue Summits. We are telling you, this is not an ordinary summit. Be prepared to get intrigued! Register Now. Welcome Marketers to the Intrigue Summit!
Intrigue Summit Sydney is taking place on the 30 August 2018 at the iconic Sydney Cricket Ground. This is the 14th series in the summit and has taken place or will take place in the following cities: SYDNEY, MELBOURNE, PERTH, BRISBANE, ADELAIDE, NEW YORK, SAN FRANCISCO, LOS ANGELES, MIAMI, CHICAGO, TORONTO, ONTARIO, DUBAI, LONDON, NEW DELHI, MUMBAI, SINGAPORE, HONG KONG
Marketers from all across Sydney and Australia are meeting to learn about the latest developments in Digital Marketing including Content Marketing, SEO, SEM, Branding and Design, Marketing Automation, Marketing ROI, Mobile and Video Marketing and many more intriguing and relevant topics.
With a combination of world class speakers, a gorgeous venue, a superb theme (Digital Marketing Buyers and Suppliers Rendezvous), a powerful agenda, high caliber delegates (CMOs, Marketing Directors, Digital Heads and Other Senior Marketers) and very high quality networking, the Intrigue Summit is designed to Intrigue and bring a smile on every delegate's face.
What Do You Want to Do?
Sponsors & Partners
Marketing Automation Partner
Official News Release Distribution Partner
Digital Silver Exhibitor
Few of Our Past Sponsors/Partners
We Are Proud of
Image Gallery From Our Recent Events
View our upcoming events in SYDNEY, MELBOURNE, PERTH, BRISBANE, ADELAIDE, NEW YORK, SAN
FRANCISCO, LOS ANGELES, MIAMI, CHICAGO, TORONTO, ONTARIO, DUBAI,
LONDON, NEW DELHI, MUMBAI, SINGAPORE, HONG KONG
World's leading brands have registered for our past events
Our events are designed to be intriguing, educational and fun at the same time. It's this blend that makes our events sought after. Mix this with the fact that decision makers from the marketing departments of organizations attend our events and you have got a world class marketing event. All our global events are designed in a similar way. So get ready to be intrigued.
8:00 AM TO 9:00 AM
10:30 AM TO 11:00 AM
Networking Tea Break
11:50 AM TO 12:15 PM
12:15 PM TO 12:55 PM
Q&A and Debate Session: AI, Machine Learning and Automation
When people talk about AI in today’s market, is it really “artificial intelligence” or “machine learning”… or something else?
What is the economic value and impact of AI?
How AI is going to accelerate the customer experience?
Should Artificial Intelligence be regulated? If not, what are the implications of unregulated development?
What’s the most exciting potential future scenario you’ve heard of, when thinking of AI and automation?
How can we apply machine learning in today’s market? What are some simple options available to marketers?
What’s the impact of AI, ML and Automation on marketing jobs?
Does Automation improve the quality of leads? What are the risks of Marketing Automation?
What are the barriers to innovation within Australian organisations when it comes to AI and ML and how can these be overcome?
Subject Matter Experts:
Amelia Ward | Head of Digital, Sydney | PHD
Marcus Verrall | Head of Digital and Marketing | Satellite powered by IAG
Mariana Thomas | Marketing Director | Winning Formula
Maricel Custodio | Head of Digital Marketing | Laureate International Universities
Scott Rigby | Head of Digital Transformation | Adobe
Wilhelmina Duyvestyn | Head of Marketing & Communications | Infosys
12:55 PM To 2:00 PM
Networking Lunch Break
2:00 PM TO 2:40 PM
Q&A and Debate Session: Social Media, Social Selling and Social Media Analytics
Brand awareness vs performance in social media ads... What’s more important?
What are some of the first things brands need to consider if they're looking to engage influencers for their social media marketing?
Besides influencers, what other type of 'talent' is required to create engaging social media content?
How can brands use reviews in social ads?
How much does a social media policy matter when you're starting to look at social engagement and selling? What should one look out for?
How do you amplify your social media selling to grow ROI? What is the biggest challenge?
How do businesses attribute social media to leads and revenue?
What is the biggest mistake people are making in social media advertising today?
What’s next for advertisers given the recent scandals about data breaches by Facebook?
Subject Matter Experts:
Jethro Grainger - Marsh | Head of Digital, Marketing and National Sales Australia - APAC | Alsco Australia
Karim Mouahbi | Head of Marketing | Mad Paws
Lee Siefken | Director of Marketing | InterContinental Hotels Group (IHG®)
Nick Reynolds | Global Head of Digital, Web & Social | Lenovo
Praval Singh | Senior Product Marketing Leader | Zoho Corporation
Taryn Williams | Founder & CEO
| The Right Fit
2:40 PM TO 3:20 PM
Q&A and Debate Session: Content (SEO, SEM) and E-mail Marketing
How do marketers successfully scale up their content and help it go from good to great to epic?
I create lots of blog content for my customers that they love. Why does it not rank well on Google?
How do you balance quantity vs. quality in content?
What is a good example of personalisation in email marketing (crm)?
What is the most impactful email tactic for boost results?
What is the biggest change in SEO recently and how should we address it?
What are the best practices in content marketing: from Blogging to Microsites?
What are the biggest challenges you see they’re facing with content?
Should I bid on my competitors?