23rd
MAdTECH SUMMIT
DUBAI - 7 DEC 2022
Intrigue
Venue: Copthorne Hotel Dubai, Deira - Port Saeed
One of the world's most intriguing summits of MAdTech experts
With every mutation of COVID-19, the market mutates no matter if it is a consumer, SMB buyer or enterprise, the old tools of the trade to convince your customer to click on “Place Order” have got redundant.
Businesses and consumers are diffident to fill out digital forms or scroll through endless product catalogs trying to find that one perfect thing that is both beneficial and cost-effective. For Customers, experience and commitment have become the top priority.
Are you ready to go MAd and up your game to engage your customers & take them through a journey of nurturing them into LOYAL Customers?
Then fill out the form for one more time and join us @ Intrigue MAdTech Summit 2022
EVENT PARTNERS
Diamond Partners
Official AI SEO Partner
Official Photography Partner
Official Videography Partner
Gold Partners
SPEAKERS OF THE EVENT
Suad Merchant
Senior Vice President, Head of Brand, Social & Corporate Communications
Mashreq Bank
Dr. Tuhin Banik
Founder
Thatware
Mahdi Rimawi
Deputy CEO and Chief Business Officer
Edraak
Miguel Angel Rojas Ruiz
Director of Brand Marketing
Rove Hotels
Priety B. S. Padam
Head of Marketing & Communications - Middle East, Africa, Turkey & Pakistan
Australian Trade and Investment Commission (Austrade)
Krzysztof Kowalski
CMO
YAP
Karim Ali
Head of Digital Marketing, Africa, Middle East Region & Pakistan
Standard Chartered Bank
Ashok Namboodiri
Chief Business Officer - International Business
Zee Entertainment Enterprises
Jennette Bongo
Marketing Officer
Corys Piping Systems - Manufacturers of Hepworth
Prateek Kewalramani
Head of Marketing - Fitbit, Middle East & Africa
Anood Haddad
Head of Marketing - MEA
JLL MENA
Ritz Steytler
Director, Digital Marketing - APAC & MEA
Electrolux
Aboud KHEDERCHAH
Head of Marketing, MEA
Casio
Abhinav Kumar
Sr GM Marketing
Emami International
Prashant Deorah
CEO & MD
Puretech Digital
Sara Yaghoubi
Director of Growth, Brand
Airalo
Tatum April
Chief Marketing Officer
Philcoin
Shyam Sunder
Vice President Marketing
TBO.com
Louise Clements
Chief Marketing Officer, MEA
IBM
Herwig Sauberer
Head of Marketing ME & APAC
PlanRadar
Kiran Girija
Director of Digital Marketing
JA Resorts & Hotels
Haris Khan
Group Vice President of Growth
Rain
Michelle Saddy Hatem
Head of Marketing - Levant, North Africa, KSA & UAE
HMD Global
Vibha Thusu
Global Head of Marketing & Communications
Himel
Rafay Qureshi
Director Digital Growth
DAMAC Properties
Shagorika Heryani
Chief Marketing Officer
The Social Loan Company
IMAGE GALLERY OF OUR RECENT EVENTS
AGENDA
We start with networking. Be on time :)
8:15 am - 8:55 Am
Registration, Tea and Networking
Keynote
9:00 AM to 9:05 AM
Opening Remarks
Speaker:
Dij Phukan - Chief Smile Officer at Salesgasm
Keynote
9:05 AM to 09:25 AM
How to be the Chief Disruption Officer of your Organization?
If you don’t disrupt your company, someone else will.
This principle is a fundamental tenet of business and how positive disruption can and should be an inside job. In my keynote, I want to talk about what it means to be the Disruptor-In-Chief of your firm, and why as a marketer, especially a senior marketer (CMO, Head of Marketing etc) you are the canary in the coal mine but also the harbinger of deep stakeholder understanding and its resulting business opportunities.
The session will cover various forms of disruption (cultural, technological and strategic) along with some interesting hits and misses from well-known brands but equally important I want to weave through the keynote, the mindset of the Chief Disruption Officer and why that’s critical for success.
Speaker:
Shagorika Heryani - The Social Loan Company
Keynote
09:25 AM to 09:45 AM
Topic: To Be Live Shortly...
Speaker:
Suad Merchant - Mashreq Bank
Keynote
09:45 AM to 10:10 AM
Role of AI and Semantic Engineering in the world of SEO!
Speaker:
Tuhin Banik - Thatware
Keynote
10:10 AM to 10:30 AM
Topic: What creates a brand? Is it the people or the brand's marketing tactics?
Fitbit – a brand that is recognized globally for its commitment to making the world a healthier place, has not just won a huge community through its in-app Fitbit Community feature but has also built strong brand loyalty by motivating and inspiring users to move and stay healthy. Fitbit also provides everyone with the ability to track their progress against their friends and compete in a variety of different challenges.
In the region, Fitbit has ensured a strong brand presence through its 360-degree marketing tactics, as well as the annual Dubai Fitness Challenge, of which they have been the official Health and Wellness Partner for four years running.
Speaker:
Prateek Kewalramani - Fitbit (Google)
Networking Break and Group Photo
10:30 AM to 10:45 AM
15 mins dedicated to knowing each other better and becoming friends for life.
Panel
10:45 AM to 11:25 AM
What is a brand community & why a company should build brand loyalty (Create your cult with Brand Community)
Moderator: Ritz Steytler - Electrolux
Speakers: Anood Haddad - JLL MENA
Vibha Thusu - HIMEL
Priety B. S. Padam - Australian Trade and Investment Commission (Austrade)
Fireside Chat
11:25 AM to 12:05 PM
How SEO marketing brings salvation to all economic climates, especially during the recession
Speakers:
Tuhin Banik - Thatware
Miguel Angel Rojas Ruiz - Rove Hotels
Rafay Qureshi - DAMAC Properties
Panel
12:05 PM to 12:45 PM
Using customer data to drive personalized experiences that create friends not customers
Moderator: Herwig Sauberer - PlanRadar
Speakers:
Aboud KHEDERCHAH - Casio
Karim Ali - Standard Chartered Bank
Networking
12:45 PM to 1:00 PM
Some appetizing business discussions before lunch
Networking
1:00 PM to 2:00 PM
A tasty lunch with peers is more delicious than without them
Panel
2:00 PM to 2:40 PM
How has Marketing and Advertising changed post covid (MAd mutation post-COVID 19)
Moderator: Sara Yaghoubi - Airalo
Speakers:
Tatum April - Philcoin
Louise Clements - IBM
Herwig Sauberer - PlanRadar
Panel
2:40 PM to 3:20 PM
Performance marketing - How to get that MAd ROAS
Moderator: Ritz Steytler - Electrolux
Speakers:
Kiran Girija - JA Resorts & Hotels
Michelle Saddy Hatem - HMD Global
Haris Khan - Rain
Krzysztof Kowalski - YAP
Panel
3:20 PM to 4:00 PM
If you know how to market (Brand the product), you blow away the next 10 salespeople ~ Gary Vee. Is Gary Vee right in saying this?
Moderator: Jennette Bongo - Corys Piping Systems
Speakers:
Krzysztof Kowalski - YAP
Abhinav Kumar - Dabur International
Networking Break
4:00 PM to 4:30 PM
Coffee and networking time with some of the best marketing minds in town
Keynote
4:30 PM to 5:00 PM
Metaverse - Understand how it will change marketing and advertising in 2022 and beyond
Networking Break
5:15 PM to 6:15 PM
Afterparty with peers... nah... buddies
PAST SPEAKERS
TESTIMONIALS
Chris Stacks, PHP Agency
Thank you so much to @salesgasm for having me at the Intrigue Summit Miami yesterday.
There are many events you can go to but this was by far one of the best events I have been to for digital marketing and social media.
Andrew Haussegger, Green Hat
The feedback from delegates was that the Intrigue Marketing Summit Melbourne delivered great value to the delegates. Super organisation by the Intrigue Team”
Anita Chan, Acsys International
The Intrigue Melbourne and Hong Kong events were really amazing.
Who Should Attend?
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CMOs – Understand technology as a disrupter for marketing strategy
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CDOs/CIOs – Be agile & future-ready for digital transformation
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MAd Tech Startups – To Exhibit
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Marketing Agencies – Experience the changing customer expectations & Build a Network
Why Sponsor?
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Build brand visibility
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Networking opportunities with CXOs
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Build a strong pipeline for your product/service
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Educate potential customers
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Shake hands with potential clients