23rd

MAdTECH SUMMIT
DUBAI - 7 DEC 2022

Intrigue

Venue: Copthorne Hotel Dubai, Deira - Port Saeed

 

One of the world's most intriguing summits of MAdTech experts

With every mutation of COVID-19, the market mutates no matter if it is a consumer, SMB buyer or enterprise, the old tools of the trade to convince your customer to click on “Place Order” have got redundant. 

Businesses and consumers are diffident to fill out digital forms or scroll through endless product catalogs trying to find that one perfect thing that is both beneficial and cost-effective. For Customers, experience and commitment have become the top priority. 

Are you ready to go MAd and up your game to engage your customers & take them through a journey of nurturing them into LOYAL Customers? 

Then fill out the form for one more time and join us @ Intrigue MAdTech Summit 2022

EVENT PARTNERS

Diamond Partners

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Official AI SEO Partner

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Official Photography Partner

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Official Videography Partner

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Gold Partners

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Cllever
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Dubai City View

SPEAKERS OF THE EVENT

Suad.jfif

Suad Merchant

Senior Vice President, Head of Brand, Social & Corporate Communications

Mashreq Bank

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Dr. Tuhin Banik

Founder

Thatware

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Mahdi Rimawi

Deputy CEO and Chief Business Officer

Edraak

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Miguel Angel Rojas Ruiz

Director of Brand Marketing

Rove Hotels

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Priety B. S. Padam

Head of Marketing & Communications - Middle East, Africa, Turkey & Pakistan

Australian Trade and Investment Commission (Austrade)

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Krzysztof Kowalski

CMO

YAP

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Karim Ali

Head of Digital Marketing, Africa, Middle East Region & Pakistan

Standard Chartered Bank

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Ashok Namboodiri

Chief Business Officer - International Business

Zee Entertainment Enterprises

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Jennette Bongo

Marketing Officer

Corys Piping Systems - Manufacturers of Hepworth

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Prateek Kewalramani

Head of Marketing - Fitbit, Middle East & Africa

Google

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Anood Haddad

Head of Marketing - MEA

JLL MENA

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Ritz Steytler

Director, Digital Marketing - APAC & MEA

Electrolux

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Aboud KHEDERCHAH

Head of Marketing, MEA

Casio

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Abhinav Kumar

Sr GM Marketing

Emami International

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Prashant Deorah

CEO & MD

Puretech Digital

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Sara Yaghoubi

Director of Growth, Brand

Airalo

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Tatum April

Chief Marketing Officer

Philcoin

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Shyam Sunder

Vice President Marketing

TBO.com

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Louise Clements

Chief Marketing Officer, MEA

IBM

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Herwig Sauberer

Head of Marketing ME & APAC

PlanRadar

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Kiran Girija

Director of Digital Marketing

JA Resorts & Hotels

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Haris Khan

Group Vice President of Growth

Rain

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Michelle Saddy Hatem

Head of Marketing - Levant, North Africa, KSA & UAE

HMD Global

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Vibha Thusu

Global Head of Marketing & Communications

Himel

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Rafay Qureshi

Director Digital Growth

DAMAC Properties

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Shagorika Heryani

Chief Marketing Officer

The Social Loan Company

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AGENDA

We start with networking. Be on time :)

8:15 am - 8:55 Am

Registration, Tea and Networking

Keynote

9:00 AM to 9:05 AM

Opening Remarks
Speaker:
Dij Phukan - Chief Smile Officer at Salesgasm

Keynote

9:05 AM to 09:25 AM

How to be the Chief Disruption Officer of your Organization?


If you don’t disrupt your company, someone else will.

This principle is a fundamental tenet of business and how positive disruption can and should be an inside job. In my keynote, I want to talk about what it means to be the Disruptor-In-Chief of your firm, and why as a marketer, especially a senior marketer (CMO, Head of Marketing etc) you are the canary in the coal mine but also the harbinger of deep stakeholder understanding and its resulting business opportunities.
 

The session will cover various forms of disruption (cultural, technological and strategic) along with some interesting hits and misses from well-known brands but equally important I want to weave through the keynote, the mindset of the Chief Disruption Officer and why that’s critical for success.
 

Speaker:
Shagorika Heryani - The Social Loan Company

Keynote

09:25 AM to 09:45 AM

Topic: To Be Live Shortly...

Speaker:
Suad Merchant - Mashreq Bank

Keynote

09:45 AM to 10:10 AM

Role of AI and Semantic Engineering in the world of SEO!

Speaker:
Tuhin Banik - Thatware

Keynote

10:10 AM to 10:30 AM

Topic: What creates a brand? Is it the people or the brand's marketing tactics?


Fitbit – a brand that is recognized globally for its commitment to making the world a healthier place, has not just won a huge community through its in-app Fitbit Community feature but has also built strong brand loyalty by motivating and inspiring users to move and stay healthy. Fitbit also provides everyone with the ability to track their progress against their friends and compete in a variety of different challenges.
 

In the region, Fitbit has ensured a strong brand presence through its 360-degree marketing tactics, as well as the annual Dubai Fitness Challenge, of which they have been the official Health and Wellness Partner for four years running.
 

Speaker:
Prateek Kewalramani - Fitbit (Google)

Networking Break and Group Photo

10:30 AM to 10:45 AM

15 mins dedicated to knowing each other better and becoming friends for life.

Panel

10:45 AM to 11:25 AM

What is a brand community & why a company should build brand loyalty (Create your cult with Brand Community)
Moderator: Ritz Steytler - Electrolux
Speakers: Anood Haddad - JLL MENA
Vibha Thusu - HIMEL
Priety B. S. Padam - Australian Trade and Investment Commission (Austrade)

Fireside Chat

11:25 AM to 12:05 PM

How SEO marketing brings salvation to all economic climates, especially during the recession
Speakers:
Tuhin Banik - Thatware

Miguel Angel Rojas Ruiz - Rove Hotels
Rafay Qureshi - DAMAC Properties

Panel

12:05 PM to 12:45 PM

Using customer data to drive personalized experiences that create friends not customers

Moderator: Herwig Sauberer - PlanRadar
Speakers:
Aboud KHEDERCHAH - Casio
Karim Ali - Standard Chartered Bank

Networking

12:45 PM to 1:00 PM

Some appetizing business discussions before lunch

Networking

1:00 PM to 2:00 PM

A tasty lunch with peers is more delicious than without them

Panel

2:00 PM to 2:40 PM

How has Marketing and Advertising changed post covid (MAd mutation post-COVID 19)

Moderator: Sara Yaghoubi - Airalo

Speakers:

Tatum April - Philcoin
Louise Clements - IBM
Herwig Sauberer - PlanRadar

Panel

2:40 PM to 3:20 PM

Performance marketing - How to get that MAd ROAS

Moderator: Ritz Steytler - Electrolux

Speakers:

Kiran Girija - JA Resorts & Hotels
Michelle Saddy Hatem - HMD Global
Haris Khan - Rain
Krzysztof Kowalski - YAP

Panel

3:20 PM to 4:00 PM

If you know how to market (Brand the product), you blow away the next 10 salespeople ~ Gary Vee. Is Gary Vee right in saying this?

Moderator: Jennette Bongo - Corys Piping Systems
Speakers:

Krzysztof Kowalski - YAP

Abhinav Kumar - Dabur International

Networking Break

4:00 PM to 4:30 PM

Coffee and networking time with some of the best marketing minds in town

Keynote

4:30 PM to 5:00 PM

Metaverse - Understand how it will change marketing and advertising in 2022 and beyond

Networking Break

5:15 PM to 6:15 PM

Afterparty with peers... nah... buddies

 

PAST SPEAKERS

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TESTIMONIALS

Chris Stacks, PHP Agency

Thank you so much to @salesgasm for having me at the Intrigue Summit Miami yesterday.
 

There are many events you can go to but this was by far one of the best events I have been to for digital marketing and social media.

Andrew Haussegger, Green Hat

​The feedback from delegates was that the Intrigue Marketing Summit Melbourne delivered great value to the delegates. Super organisation by the Intrigue Team”

Anita Chan, Acsys International

The Intrigue Melbourne and Hong Kong events were really amazing.​

 

Who Should Attend?

  • CMOs – Understand technology as a disrupter for marketing strategy 

  • CDOs/CIOs – Be agile & future-ready for digital transformation  

  • MAd Tech Startups – To Exhibit 

  • Marketing Agencies – Experience the changing customer expectations & Build a Network

Why Sponsor?

  • Build brand visibility

  • Networking opportunities with CXOs

  • Build a strong pipeline for your product/service

  • Educate potential customers

  • Shake hands with potential clients

 

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