MELBOURNE

Registration and Morning Networking

Kick off your day with a burst of networking energy, accompanied by a steaming cup of coffee and engaging conversations. Get ready to dive into a day of knowledge and innovation.

Opening Remarks

As the curtains rise, let's set the stage for a day of inspiration, learning, and groundbreaking insights. Get ready for an adventure in the world of marketing and technology.

The Power’s In The Scroll: Unlocking The Full Potential of Social Media Marketing to Millennials

In a world where attention is the greatest currency, discover the blueprint to captivate millennials on social media. Join us for insights, strategies, and secrets that unlock their hearts and wallets. Elevate your marketing game and leave with actionable tactics to thrive and shine in the digital realm. So, fasten your seatbelts and brace yourselves for an exhilarating exploration into the psyche of the millennial consumer, as we unravel the mysteries of social media marketing and discover how to navigate this ever-changing landscape with finesse and flair.

Why condoms don’t come in size SMALL. Harnessing the power of the emotional over the rational

When selling your product or service, the logical thing is to sell what makes your product different or unique, right? Well yes – but FIRST you have to understand who you are selling to, and how they currently behave. And because people aren’t rational, it might just be that what you think is the best thing about your product – doesn’t actually float the boat of your customers. In this keynote, Penny unpacks the science of behaviour change theory and helps you; Understand the rational and functional characteristics of your audience – what they say they want. Identify how to unpack what really drives them. Learn the three key steps to getting someone to change their attitude and behaviour. Find sure-fire strategies you can use to inspire change in those around you

How to maximise the effectiveness of your brand through meaning & connection

What to expect: Learn how to manage your brand in this increasingly fragmented and divisive world in a way that delivers commercial effectiveness, maximising return on marketing investment and building equity and salience at every brand touchpoint. Nikki Moeschinger, Managing Director of the APAC operations of global, brand-led creative agency, BrandOpus, and recently appointed Chair of the Victorian State Committee of the Australian Marketing Institute, will demonstrate how to connect your brand in a meaningful way to deliver competitive advantage. She will also help you understand how AMI membership can support your professional growth and development at all stages of your career through the newly developed AMI Marketer Competency Framework.

The Personalization Revolution

Unleash the force of personalization that transcends industries. Discover how this tailored approach not only tackles unique challenges but also ignites a universal wave of success. It's time to master the art of individualized marketing.

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Moderator: 

Anika Dobbie - Marketing and Communications Director, Global at TMX Transform

Speakers: 
Christopher Melotti - Founder, Business Communications and Brand Messaging Strategist at Melotti Media
Richa Mehta - Marketing Platforms Transformation Director at IBM
Tash Rahalkar - Head of Marketing Performance and Operations at MYOB

Crafting Unforgettable Customer Connections

Prepare to be amazed as you delve into the magical world of customer connections. Learn the spells and secrets of creating profound interactions that leave a lasting impact. This is where marketing meets enchantment.
 

Moderator: 

Michelle Callanan - Global Marketing Director at IDP Education Ltd

Speakers: 

Chantelle Lane - General Manager Marketing at Bapcor Limited
Debra Filippin - Head of Marketing and Business Development, Asia Pacific at HFW
Pinkky Bhatia - Digital Offer Advisor, Asia Pacific, Mobility & Convenience Marketing at BP

Solving the Marketing Personalisation Paradox in an AI Era

Embark on a journey through a gallery of cutting-edge solutions and innovations that promise to reshape your marketing landscape. Get ready to be inspired.

Lunch and Networking - A Culinary Adventure

Savor a delectable meal while engaging in lively discussions with your peers. This is more than lunch; it's a culinary adventure and a networking extravaganza rolled into one.

The Art of Smart Marketing Strategies 

Dive into the world of marketing wizardry as we reveal creative strategies that turbocharge your ad budget. Learn how to make every advertising dollar count and yield maximum results. It's marketing innovation at its finest.
 

Moderator: 

Santiago Vela Gomez - CEO at Metaverse Business Academy

Speakers: 

Chris Dimopoulos - Head of Marketing at Stratton Finance
Mariela Zaharija - Head of Marketing at Australian Retailers Association

Lights, Camera, Engagement - The Blockbuster Video Play 

Unveil the secrets to creating show-stopping video campaigns that do more than just grab attention – they stir emotions and connect deeply with your audience. It's time to make your brand a cinematic sensation.
 

Moderator: 

Speaker: 

Jonathon Bernard - Creative and Innovation Director at AFL (Australian Football League)
Phoebe Lay - Founder, Director at Thrive and Shine Co.

Afternoon Coffee Break and Networking - Recharge and Reconnect

Take a breather with a cup of coffee and seize the opportunity to recharge and reconnect with industry peers. Share ideas, insights, and perhaps a few secrets in a casual atmosphere.

Unleashing Super Fans: Fueling Innovation and Revenue with the Power of Brand Communities  

Prepare to be awestruck by the magic of brand communities that go beyond loyalty. Learn how nurturing a vibrant community can drive innovation, boost your revenue, and turn customers into brand superstars. This is where brand loyalty meets brand stardom.

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Moderator: 

Lisa Birch - Head of Marketing at Gewürzhaus Spice House

Speakers: 

Sarica Malhotra - Marketing & Communications Director - Global Marketing
Michelle Callanan - Global Marketing Director at IDP Education Ltd

The Rise of AI in Marketing  

Embark on a journey into the captivating realm of AI-powered marketing, where magic and science intertwine to create spellbinding content. Discover how AI algorithms are revolutionising videos, images, and text, enchanting your audience with their mesmerising touch and boosting your online presence with SEO-friendly strategies.

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Moderator: 

Kathryn Mckelvie - SEO & Analytics Department Director at Pattern

Speakers: 
Vincent Sanza - Chief Marketing Office at Cyanergy Pty Ltd
Emilia Walijewska-Sztandor - Group Head of Marketing & Digital at Sleep Republic

Richa Mehta - Marketing Platforms Transformation Director at IBM

Closing Remarks

Cocktail Reception and Networking - Sip, Savor, and Share

Conclude the day with final insights and discussions. Unwind with a glass of wine and enjoy casual conversations with your industry buddies. It's time to relax and reflect.