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29th

MAdTECH SUMMIT
29 AUG 2023

Kuala Lumpur

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Presented by

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Co-Powered by

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ONE OF THE WORLD'S MOST INTRIGUING SUMMITS OF MARTECH EXPERTS!

Connect with decision-makers, participate in panel discussions, and find solutions to your marketing challenges. Join us for captivating sessions led by industry pioneers and connect with top brands, exhibitors, and sponsors.

About

ABOUT THE INTRIGUE MADTECH SUMMIT

Experience the full potential of your marketing prowess at the Intrigue MadTech Summit! Connect, gain knowledge, and actively engage with esteemed experts in the marketing industry at this lively and immersive event. Explore groundbreaking strategies, establish connections with decision-makers, and actively participate in stimulating panel discussions. Leading brands, exhibitors, and sponsors will present innovative solutions to address your marketing challenges. Immerse yourself in a vibrant atmosphere, forge valuable connections, and gain fresh insights. Join us at the Intrigue MadTech Summit to supercharge your marketing triumphs!

The Intrigue Summit unites an assortment of accomplished marketing and advertising professionals in a single location for an engaging and dynamic event. The sessions provided are meticulously designed to foster interaction and foster lively debates among attendees and speakers.

Attending the Kuala Lumpur Summit 2023 offers marketers and advertisers a unique opportunity to learn from and network with top-notch industry professionals in an exceptional and interactive environment.

Join us in our endeavor of intriguing the world of marketing.

Limited seats for CMOs, first come first served

FREE pass for first 100 registrations.

Event Partners

EVENT PARTNERS

Title and AI SEO Partner

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Co-Powered by

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Diamond Partners

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Gold Partners

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Silver Partners

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Bronze Partners

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Prime Partner

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Association Partner

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Official Photography Partner

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Official Videography Partner

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Premium sponsorship slots close soon and are available on a first-come-first-serve basis

Main Topics

THEMES/MAIN TOPICS

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Sponsor

SPONSOR

WANT TO EXPLORE SPONSORSHIP OPPORTUNITIES AT WORLD MARTECH SHOW?

Showcase your brand, thought leadership, launch your latest products and win business at the ultimate platform for Martech innovation.

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Premium sponsorship slots close soon and are available on a first-come-first-serve basis.

Event Speakers

EVENT SPEAKERS

Prepare to be inspired by our stellar lineup of speakers at Kuala Lumpur Summit 2023 conference! We've curated a diverse group of talented experts from various industries, each with a unique perspective to share. Get ready to learn, connect, and be captivated by their invaluable insights. Join us for an unforgettable experience with our exceptional lineup of speakers!

TAKE THE STAGE, BECOME OUR EVENT SPEAKER!

Become a speaker at our prestigious event! Elevate your brand, demonstrate thought leadership, and seize lucrative business opportunities in Martech.

Apply now to take the stage and make a lasting impact on the Martech community.

Agenda

EVENT AGENDA

We start with networking. Be on time :)

8:30 AM - 9:30 AM

Registration, Tea and Networking

Keynote:

9:30 AM to 9:35 AM

Opening Remarks

Panel

Speaker: Chanratanak Rong - Assistant Director / Head of Group Marketing Communications - Sunway Healthcare Group
Jennifer Chang - Head of Marketing at MABECS Malaysia

Bayu Eka Putra - COO & Co-Founder at Mimin
Moderator: Malathi Pillay - Head of Corporate Affairs & Marketing, Malaysia at Lendlease

09:40 AM to 10:20 AM

Embracing Change: Discovering the Key to Meeting Shifting Consumer Needs in the Post-Pandemic Age

Keynote Session
SpeakerJoseph Simbar - CEO at Mimin

10:25 AM to 10:45 AM

Using Chat Generative-AI to Create a Better Customer Experience

Customer experience has been one of the key factors in delivering success in a business. Excellent customer experience promotes loyalty, retains customers, and encourages brand advocacy. Gartner reported that good customer experience will improve customer loyalty by 36% and another report from Tempkin Group showed that 86% of customers are willing to spend more on business that delivers outstanding customer experience. In today's era, customers are expecting instant, yet precise responses on their inquiries to the brand, and Chat Generative-AI is able to do just that for your business. Join our session as we discuss how Gen-AI Chat can improve your customer experience and sales conversions, together with Joseph Simbar, CEO of Mimin.

Keynote Session
Speaker:
Kamil Darman - Regional Manager - Grab For Business Malaysia

10:50 AM to 11:10 AM

Harnessing Rewards Programs to Stand Out in a Competitive Market

Keynote Session
Speaker:
Subhajit Ghosh - Senior AI-Driven Marketing Analyst at ThatWare

11:15 AM to 11:35 AM

Significance of Cost of Retrieval in Successful SEO Campaigns

Keynote Session
Speaker:
Kin Peng Chan - Co-Founder at Kasatria

11:40 AM to 12:00 PM

Orchestrating a single view of the customer to map supply with demand

Fireside Chat
Speaker:
Caroline Wee - Vice President of Brand and Strategy - Loob Holding

Moderator: Calvin Yeap - Senior Marketing Manager - BMEC.asia

12:05 PM to 12:40 PM

The Magic of Tailored Experiences: Transforming Your Business Connections from Ordinary to Extraordinary by Tapping into Customer Information

Exhibitor Tour

12:45 PM - 01:05 PM

Exhibitor Tour

Networking, Lunch Break and Group Photo  - Sponsored By Mimin

01:05 PM to 02:00 PM

Let's have some good food and network with peers

Fireside Chat
Speaker: Sharon Fernandez - Head of Marketing - NEC Corporation of Malaysia Sdn Bhd
Emily Tan - Head of Marketing  at ShopBack
Liyana Azizi Goh - Head of Business Development and Marketing at Fasih Mandarin Language Institute

Moderator: Kin Peng Chan - Co-Founder at Kasatria

02:05 PM to 02:45 PM

Finding the Sweet Spot: Unveiling the Perfect Fusion of Human Touch and Automation in Modern Marketing Strategies

Panel
Speakers: 

Subhajit Ghosh - Senior AI-Driven Marketing Analyst at ThatWare
Fiza Rahman
- HEAD OF UNIT/ DEPUTY SENIOR MANAGER, BRANDING & MARKETING, CORP COMMUNICATIONS at UEM Edgenta Berhad

Moderator: Vinod Nair - Head, Digital Marketing at Sime Darby Property

02:50 PM to 03:25 PM

From Struggles to Success: How SEO Marketing Transforms Businesses Across Different Economic Conditions

Networking Tea Break

03:25 PM to 03:45 PM

Tea and networking with some amazing people

Panel

Speakers: 

Patrick Ting - Group CEO at Saudee Group Berhad
Allysha Juin - Head Of Marketing at Aco Tech Sdn Bhd

Moderator: Kin Peng Chan - Co-Founder at Kasatria

03:50 PM to 04:20 PM

Cultivating Brand Superstars: Fostering a Dynamic Brand Community to Fuel Innovation, Boost Revenue, and Retain Loyal Customers

Audience Discussion

04:25 PM to 05:00 PM

AI-Powered Marketing: Exploring Innovative Techniques to Revolutionize Your Approach using AI in Videos, Images, and Text

Cocktail Reception

05:00 PM - 05:45 PM

Let's sip some wine and have a casual conversation with peers... nah... buddies

Pricing

PRICING

$99

  • All conference sessions

$199

  • All conference sessions

  • Tea/Coffee

  • Lunch​

$299

  • All conference sessions

  • Tea/Coffee

  • Lunch

  • Cocktail

$599

  • All conference sessions

  • Tea/Coffee, Lunch, Cocktail

  • Branding (Your company logo/video promotion on all digital and print banners + your company brochure/gift on every chair)

Discussion Topics

DISCUSSION TOPICS

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JOIN OUR INTRIGUE GLOBAL MARKETERS ASSOCIATION (IGMA)

Intrigue Global Marketers Association (IGMA) is a community of the world's finest marketing and advertising professionals who have helped the industry grow and prosper.

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SEO MARKETING

SEO: Economic Salvation in Recession.

PARTNERSHIP MARKETING

Building Agile & Resilient Tech Partnerships in Emerging Markets.

PERSONALIZED MARKETING

Transforming Business through Personalization.

AI MARKETING

Ways to utilize AI tools in order to revolutionize your marketing approach?

BRANDING

Nurturing Brand Communities for Growth and Retention.

PERFORMANCE MARKETING

Cutting-Edge Strategies for Maximizing Return on Advertising Spend.

Venue

VENUE

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SWISS-GARDEN HOTEL
117, Jalan Pudu, 55100 Kuala Lumpur, Malaysia.

Discover Intrigue in the heart of Kuala Lumpur. Nestled between vibrant Bukit Bintang and culturally rich Chinatown, Swiss-Garden Hotel offers the perfect setting for our upcoming summit. Its prime location makes it an ideal choice for an unforgettable event in the bustling city. Join us for an exciting day filled with knowledge, networking, and fun in Kuala Lumpur. We can't wait to see you there!

Attendee Profile

WHO IS IT FOR?

  • CMOs: Gain insights into how technology is disrupting marketing strategy and stay ahead of the curve.

  • CDOs/ClOs: Embrace agility and be future-ready for digital transformation in the marketing landscape.

  • Marketing Technology Startups: Showcase your innovative solutions and services to a highly relevant audience.

  • Marketing Agencies: Experience the evolving customer expectations and build a strong network of industry professionals.

  • Marketing Professionals: Stay up-to-date with the latest trends, strategies, and technologies shaping the marketing industry.

  • Digital Marketers: Learn how to leverage digital channels effectively and drive successful campaigns.

  • Brand Managers: Discover new approaches to brand building and customer engagement in a dynamic market.

  • Marketing Analysts: Gain insights into data-driven marketing strategies and analytics tools to optimize marketing performance.

  • Social Media Managers: Explore innovative social media tactics and platforms to enhance brand presence and engagement.

  • Content Marketers: Uncover content creation and distribution strategies that resonate with target audiences.

ATTENDEE PROFILE

  • Chief Marketing Officers (CMOs)

  • Chief Technology Officers (CTOs)

  • Chief Operating Officers (COOs)

  • Chief Information Officers (CIOs)

  • Chief Innovation Officers (CIOs)

  • VPs of Marketing

  • Heads of Marketing Technology

  • Heads of Digital Marketing

  • Heads of Marketing Analytics

  • Heads of Marketing Operations

  • Heads of Customer Experience (CX)

  • Heads of Marketing Automation

  • Heads of Content Marketing

  • Heads of Social Media Marketing

  • Heads of Brand Management

  • Heads of Marketing Strategy

  • Heads of Marketing Communications​​

  • Heads of Data Analytics in Marketing

  • Heads of Marketing Technology Implementation

  • Marketing Managers

  • Marketing Consultants

  • Marketing Analysts

  • Marketing Project Managers

  • Marketing Campaign Managers

  • SEO Specialists

  • SEM Specialists

  • Email Marketing Managers

  • Public Relations Managers