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29th

MAdTECH SUMMIT
29 AUG 2023

Kuala Lumpur

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Presented by

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Co-Powered by

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ONE OF THE WORLD'S MOST INTRIGUING SUMMITS OF MARTECH EXPERTS!

Connect with decision-makers, participate in panel discussions, and find solutions to your marketing challenges. Join us for captivating sessions led by industry pioneers and connect with top brands, exhibitors, and sponsors.

About

ABOUT THE INTRIGUE MADTECH SUMMIT

Experience the full potential of your marketing prowess at the Intrigue MadTech Summit! Connect, gain knowledge, and actively engage with esteemed experts in the marketing industry at this lively and immersive event. Explore groundbreaking strategies, establish connections with decision-makers, and actively participate in stimulating panel discussions. Leading brands, exhibitors, and sponsors will present innovative solutions to address your marketing challenges. Immerse yourself in a vibrant atmosphere, forge valuable connections, and gain fresh insights. Join us at the Intrigue MadTech Summit to supercharge your marketing triumphs!

The Intrigue Summit unites an assortment of accomplished marketing and advertising professionals in a single location for an engaging and dynamic event. The sessions provided are meticulously designed to foster interaction and foster lively debates among attendees and speakers.

Attending the Kuala Lumpur Summit 2023 offers marketers and advertisers a unique opportunity to learn from and network with top-notch industry professionals in an exceptional and interactive environment.

Join us in our endeavor of intriguing the world of marketing.

Limited seats for CMOs, first come first served

FREE pass for first 100 registrations.

Event Partners

EVENT PARTNERS

Title and AI SEO Partner

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Co-Powered by

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Diamond Partners

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Gold Partners

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Silver Partners

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Bronze Partners

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Prime Partner

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Association Partner

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Official Photography Partner

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Official Videography Partner

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Premium sponsorship slots close soon and are available on a first-come-first-serve basis

Main Topics

THEMES/MAIN TOPICS

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Sponsor

SPONSOR

WANT TO EXPLORE SPONSORSHIP OPPORTUNITIES AT WORLD MARTECH SHOW?

Showcase your brand, thought leadership, launch your latest products and win business at the ultimate platform for Martech innovation.

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Premium sponsorship slots close soon and are available on a first-come-first-serve basis.

Event Speakers

EVENT SPEAKERS

Prepare to be inspired by our stellar lineup of speakers at Kuala Lumpur Summit 2023 conference! We've curated a diverse group of talented experts from various industries, each with a unique perspective to share. Get ready to learn, connect, and be captivated by their invaluable insights. Join us for an unforgettable experience with our exceptional lineup of speakers!

TAKE THE STAGE, BECOME OUR EVENT SPEAKER!

Become a speaker at our prestigious event! Elevate your brand, demonstrate thought leadership, and seize lucrative business opportunities in Martech.

Apply now to take the stage and make a lasting impact on the Martech community.

Agenda

EVENT AGENDA

We start with networking. Be on time :)

8:30 AM - 9:30 AM

Registration, Tea and Networking

Keynote:

9:30 AM to 9:35 AM

Opening Remarks

Panel

Speaker: Chanratanak Rong - Assistant Director / Head of Group Marketing Communications - Sunway Healthcare Group
Jennifer Chang - Head of Marketing at MABECS Malaysia

Bayu Eka Putra - COO & Co-Founder at Mimin
Moderator: Malathi Pillay - Head of Corporate Affairs & Marketing, Malaysia at Lendlease

09:40 AM to 10:20 AM

Embracing Change: Discovering the Key to Meeting Shifting Consumer Needs in the Post-Pandemic Age

Keynote Session
SpeakerJoseph Simbar - CEO at Mimin

10:25 AM to 10:45 AM

Using Chat Generative-AI to Create a Better Customer Experience

Customer experience has been one of the key factors in delivering success in a business. Excellent customer experience promotes loyalty, retains customers, and encourages brand advocacy. Gartner reported that good customer experience will improve customer loyalty by 36% and another report from Tempkin Group showed that 86% of customers are willing to spend more on business that delivers outstanding customer experience. In today's era, customers are expecting instant, yet precise responses on their inquiries to the brand, and Chat Generative-AI is able to do just that for your business. Join our session as we discuss how Gen-AI Chat can improve your customer experience and sales conversions, together with Joseph Simbar, CEO of Mimin.

Keynote Session
Speaker:
Kamil Darman - Regional Manager - Grab For Business Malaysia

10:50 AM to 11:10 AM

Harnessing Rewards Programs to Stand Out in a Competitive Market

Keynote Session
Speaker:
Subhajit Ghosh - Senior AI-Driven Marketing Analyst at ThatWare

11:15 AM to 11:35 AM

Significance of Cost of Retrieval in Successful SEO Campaigns

Keynote Session
Speaker:
Kin Peng Chan - Co-Founder at Kasatria

11:40 AM to 12:00 PM

Orchestrating a single view of the customer to map supply with demand

Fireside Chat
Speaker:
Caroline Wee - Vice President of Brand and Strategy - Loob Holding

Moderator: Calvin Yeap - Senior Marketing Manager - BMEC.asia

12:05 PM to 12:40 PM

The Magic of Tailored Experiences: Transforming Your Business Connections from Ordinary to Extraordinary by Tapping into Customer Information

Exhibitor Tour

12:45 PM - 01:05 PM