#INTMEL

 

MELBOURNE 2020

AGENDA

8:00 AM TO 8:45 AM

Registration

8:45 AM TO 9:00 AM

Introduction to the Intrigue Summit

9:00 AM TO 9:25 AM

Keynote Session 1

Lynda Cavalera | Chairperson | Australian Marketing Institute

9:25 AM TO 9:50 AM

Keynote Session 2

Mitchell Mackey | Marketing Director – Transformation | Ansell Healthcare

9:50 AM TO 10:15 AM

Keynote Session 3

Safwan Chowdhury | Growth Director | Online Marketing Gurus

10:15 AM TO 10:35 AM

Keynote Session 4

Rebecca Collins | Customer Success Manager | HubSpot

10:35 AM TO 11:00 AM

Networking Tea Break

Track 1 (Hall A)

11:00 AM TO 11:30 AM

Panel Discussion 1: What is the experience of companies investing in a digital agency? What goes well and what may not go well?

David Flanagan | Director of Content & Strategy | P2 Content Agency

Mona Lola’s | Board Director | Australian Marketing Institute

Tash Rahalkar | Head of Product, Marketing and Insights | 

State Trustees

11:30 AM TO 12:00 PM

Panel Discussion 2

12:00 PM TO 12:30 PM

Panel Discussion 3: How to get a massive and ever-expanding market through digital marketing?

Track 2 (Hall B)

11:00 AM TO 11:30 AM

Master Class 1: In a hyper competitive environment building enduring brands that consumers love.

Sachin Rajpal | Marketing Director | The Kraft Heinz Company

11:30 AM TO 12:00 PM

Master Class 2: Top 5 Strategies on LinkedIn to strengthen relationships and generate leads.

Rodney Ferro | Founder and Digital Consultant | PN Digital

12:00 PM TO 12:30 PM

Panel Discussion 1: 2020 will be dominated by video. How to create powerful videos and impress your B2B clients?

Angela Fragiacomo | Marketing and Communications Manager | Deakin University

Georgina Pownall | Managing Director | McCann Melbourne

Jonathon Adam | Digital Delivery Manager | TTI

Paul Robertson | Owner | Creative Communications

Prashant Deorah | CEO | Puretech Digital 

Schalk Van Der Sandt | Head of Annalect – Melbourne | 

Annalect 

Adel Salah | Marketing Manager | Comrad Radiology Information Solutions

Simon McCrudden | Managing Partner, Strategy | McCann Melbourne

Jason Wong | Asia Managing Director | MWI

Keynote Session 5

12:30 PM TO 12:55 PM

David Flanagan | Director of Content & Strategy | P2 Content Agency

12:55 PM TO 1:20 PM

Keynote Session 6

Alex Kain | CEO | Human Pixel Pty Ltd

1:20 PM TO 2:20 PM

Networking Lunch Break

Track 1 (Hall A)

2:20 PM TO 2:50 PM

Panel Discussion 4: Content Marketing, SEO and decoding Google Algorithms

Track 2 (Hall B)

2:20 PM TO 2:50 PM

Panel Discussion 2: How to hire the right sales and marketing professionals?

Belinda Daw | Manager, Digital Content Production | 

Suncorp Group

Campbell Phillips | Editor and Content Producer | MYOB Australia

Mona Lola’s | Board Director | Australian Marketing Institute

Simon McCrudden | Managing Partner, Strategy | McCann Melbourne

Violeta Balhas | Senior Content Marketing Specialist | 

Medibank 

Amanda Chase | General Manager - Marketing (B2B and B2C) for Asia | REA Group

Ben Shipley | Vice President | Free Trade Day

Bernadette McClelland | CEO | 3 Red Folders

Michael Grey | Director | MKG Events Pty Ltd

Tash Rahalkar, | Head of Product, Marketing and Insights | 

State Trustees

Panel Discussion 5: Analytics, measurement and performance management – How to measure your marketing ROI and maximize it?

2:50 PM TO 3:20 PM

James Burns | Head of Sales and Marketing | DeakinCo

Nathan Sawicki | Head of Digital | Dairy Australia

Pinkky Bhatia | Head of Digital (Consumer) | TTI

2:50 PM TO 3:20 PM

Panel Discussion 3: Marketing Automation – How to implement an automation setup that doesn’t let you down?

Ashish Shetty | AVP, Head of Strategic Marketing |

 Mindfields

Nondas Angelakos | Digital Communications Manager | 

Philip Morris International

Carrie Hallman | Head of Marketing Automation | Green Hat

Tejas Oza | Founder & CEO | Grow Digitally

3:20 PM TO 3:50 PM

Panel Discussion 6: How to create a forever brand using a perfect blend of text, colours, images and videos?

Catalin Matei | CEO | Increase Media

Georgina Pownall | Managing Director | McCann Melbourne

Rochelle Sanko | Creative Director | Green Hat

3:20 PM TO 3:50 PM

Master Class 3: Sonic Branding

Santi Vela | Founder | Monsterclass 

Networking Tea Break & Exhibition Tour

3:50 PM TO 4:10 PM

Track 1 (Hall A)

4:10 PM TO 4:35 PM

Master Class 4: Creating a High Performing Sales Culture in 3 Simple Steps

Bernadette McClelland | CEO | 3 Red Folders

4:35 PM TO 5:00 PM

Panel Discussion 7: How can you use Artificial Intelligence from lead generation to lead conversion?

Amanda Chase | General Manager - Marketing (B2B and B2C) for Asia | REA Group

Chantelle Lane | Head of B2B Marketing | Australia Post

Santi Vela | Founder | Monsterclass 

5:00 PM TO 6:00 PM

Cocktail Reception (For Invitation & Elite Cocktail Pass Holders Only)

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