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Exploring Martech Innovation: Navigating the Automation Wave

Updated: Nov 21, 2023

The wave of automation has swept across the marketing technology (martech) landscape, reshaping how businesses connect with their audiences. In this blog, we'll take a deep dive into the world of martech innovations and how automation is at the forefront of this transformation.

Automation in marketing

Automation in marketing is no longer a novelty but a necessity. According to a report by McKinsey, marketing automation can reduce repetitive tasks by up to 40%, allowing marketing professionals to focus on more strategic initiatives. The Intrigue MAdTech Summit 2023 promises to explore how automation can streamline marketing operations and boost efficiency.

The martech industry, which is poised for unprecedented growth, is set to reach $130 billion by 2027 (Statista). At the summit, attendees will gain insights into the latest martech innovations, including marketing automation platforms, customer data management solutions, and AI-driven tools that are poised to reshape the martech landscape.

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In conclusion, automation has become an integral part of the martech world, offering new possibilities for efficiency and effectiveness. The Intrigue MAdTech Summit is the ideal platform to explore how automation can take your marketing efforts to the next level.


  1. McKinsey & Company. (2021). "A practical guide to marketing automation: strategies, best practices, and opportunities." Retrieved from McKinsey & Company.

  2. Statista. (2021). "Marketing Technology - Statistics & Facts." Retrieved from Statista.

Interested in staying updated on the latest marketing, advertising, and tech trends? Explore our upcoming events at Intrigue, where we host Marketing, Advertising, and Tech Summits globally. To learn more about us and our events, visit Salesgasm.
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