How Much of Marketing Will AI Replace by 2030? Insights from Intrigue MAdVerse Singapore 2025

At the Intrigue MAdVerse Singapore 2025 summit, we asked a pressing question to our audience of marketers, business leaders, and innovators:

👉 “By 2030, how much of a marketer’s current role do you think AI will replace?”

The responses painted a fascinating picture of where the industry sees itself heading in the next five years:

• 14% believe AI will replace less than 25% of their role.

• 50% expect AI will take over 25% to 50% of their work.

• 28% think AI will replace 50% to 75% of marketing tasks.

• 8% foresee AI replacing more than 75% of their responsibilities.

What Does This Mean for Marketers?

The fact that half of the respondents believe AI will automate up to 50% of their work signals both optimism and caution. Marketers are acknowledging AI’s potential to streamline repetitive tasks—like data analysis, reporting, and basic content generation—while still valuing human creativity and strategy.

However, nearly a third predicting AI could take over up to 75% of roles shows a growing awareness of AI’s accelerating capabilities in areas like content creation, personalization, and customer interactions.

Why This Matters Now

With AI tools like natural language processing (NLP), large language models (LLMs), and semantic search already making waves in SEO, content marketing, and customer experience, marketers need to future-proof their skills. The takeaway? Learn to collaborate with AI, not compete against it.

At Intrigue MAdVerse, we’re proud to be the platform where conversations like this are happening—sparking debates, sharing knowledge, and preparing marketers for what’s next.

Will AI be your co-pilot or your competitor by 2030? The choice starts with how you adapt today.