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How Event Based Marketing can really boost your Business ROI and drive Growth?

Updated: Jun 30, 2023

I have been organizing events for over 14 years now and I know that it has helped a lot of companies in not just generating leads but also generating multi-million dollar business. But before I tell you about how events can help you grow, let me first explain what event-based marketing is.

Event Management

refers to the use of live events, such as conferences, exhibitions and product launches, as a means of promoting a company and its products or services. These events can be a powerful marketing tool, as they provide an opportunity for companies to engage directly with their target audience, shake hands, hug at times, build brand awareness, and generate leads.


I have understood after so many years of organizing events that there are several ways that event-based marketing can boost business ROI and drive growth:


Building brand awareness: Events can be a great way to get your brand in front of a large number of people in a short period of time. This can be especially useful for companies that are trying to establish themselves in a crowded market. Intrigue is the brand of events we organize and the best part is that events like ours give you global brand awareness, not just local.


Generating leads: Events can be an effective way to generate leads, as they provide an opportunity for companies to interact directly with potential customers and collect contact information. Intrigue has a lot of stories when it comes to generating leads for its clients and there is a very good reason why we theme our events as the digital marketing buyers and suppliers rendezvous.


Strengthening customer relationships: Events can enhance relationships with existing customers by providing valuable content and an opportunity for face-to-face interaction. This happens a lot at our events as many sponsors invite their clients and have stronger relationships thereafter.


Launching new products or services: Events can be a great way to launch a new product or service, as they provide a platform for companies to showcase their offering to a targeted audience. Companies use this platform to launch martech and adtech products as well as digital marketing services.


Networking: Needles to say, events can be a great opportunity for companies to network and connect with other businesses and industry experts, which can lead to new partnerships and business opportunities.


Overall I think event-based marketing can be a powerful tool for driving business growth, as it provides an opportunity for companies to engage directly with their target audience, build brand awareness, generate leads, and strengthen customer relationships.

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