How AI Is Reshaping Marketing: What to Expect at Intrigue MAdVerse

Artificial Intelligence (AI) is no longer a buzzword—it’s redefining the marketing industry. From automation and personalization to predictive analytics, AI is reshaping how brands connect with audiences, optimize campaigns, and deliver measurable ROI. But with these opportunities comes a challenge: how do marketers adopt AI without losing the creativity and emotional connection that make campaigns truly resonate?

Keynote Session at Intrigue MAdVerse 2025 on AI Powered Marketing

AI’s Impact on Modern Marketing

AI is driving a new era of efficiency and precision in marketing. According to McKinsey, businesses leveraging AI for sales and marketing have seen ROI improve by 15–20%, thanks to smarter targeting and faster content creation. AI tools can predict customer behavior, automate campaign management, and even generate personalized recommendations at scale—capabilities that were once impossible with human resources alone.

Yet, the industry is also learning that AI cannot entirely replace human creativity. Campaigns that lean too heavily on automation risk feeling impersonal.

When AI Misses the Mark

This isn’t unique to one brand. Coca-Cola’s recent AI-powered Christmas campaign drew criticism for feeling “soulless” and lacking emotional warmth. Burger King’s AI-generated tweet campaign grabbed attention for its randomness but often felt off-brand. Similarly, JPMorgan Chase tested AI-written ad copy and found that while engagement initially spiked, the machine often missed emotional nuances that shaped long-term brand trust. These examples highlight a clear reality: AI can enhance, but it struggles to replicate the human touch that drives lasting emotional connections.

Spotlight at Intrigue MAdVerse Summit

The upcoming Intrigue MAdVerse Summit is where these critical conversations take center stage. As one of the leading AI in marketing summits in Australia and across the globe, the event gathers CMOs, marketing heads, and innovators to explore the practical, real-world applications of AI in marketing.

Some of the highly anticipated panel discussions include:

• The AI-Creative Balance – Augmenting Ideas Without Losing Identity: How to ensure AI supports, rather than replaces, brand storytelling.

• Short, Sharp & Sticky – Winning Attention in the First 5 Seconds: Strategies for capturing audiences in today’s attention economy, enhanced by AI-driven insights.

• AI-Driven Automation & Personalization: Real-world case studies on how global brands are improving ROI through predictive analytics and scalable personalization.

The future of marketing isn’t about choosing between human or machine—it’s about learning how they can work together. AI can provide scale, speed, and precision, while human marketers bring the emotional intelligence and creativity that drive lasting brand connections. The Intrigue MAdVerse Summit offers a front-row seat to these discussions, making it an unmissable opportunity for anyone looking to understand how AI will continue to reshape marketing in Australia and worldwide.

Explore our upcoming events at Intrigue, where we host Marketing, Advertising, and Tech Summits globally. To learn more about us and our events, visit SALESGASM