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Data-Driven Marketing: Intriguing Insights from Martech

Updated: Nov 21, 2023

The realm of marketing technology (martech) is evolving at a remarkable pace, and it's no secret that data-driven marketing is at the core of this transformation. In this blog, we'll explore the latest trends and insights from the martech universe that can empower your brand to master data-driven marketing.

Data driven marketing

Data-driven marketing has become a linchpin in modern marketing strategies. As per the CMO Survey, spending on marketing analytics is projected to increase by 198% over the next three years. This statistic underscores the critical role data plays in marketing decision-making. The Intrigue MAdTech Summit 2023 is the ideal platform to gain insights into how data analytics, automation, and AI can supercharge your marketing efforts.

Martech is on the brink of a massive growth spurt, with the global martech market expected to reach $130 billion by 2027 (Statista). The summit will delve into the latest martech innovations, including marketing automation platforms, customer data platforms, and AI-driven tools that are shaping the martech landscape.

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In conclusion, data-driven marketing is the cornerstone of modern marketing success, and the Intrigue MAdTech Summit 2023 promises to be a goldmine of insights for marketers looking to harness the power of data in their strategies.


CMO Survey. (2021). "The CMO Survey Highlights and Insights Report." Retrieved from CMO Survey.

Statista. (2021). "Marketing Technology - Statistics & Facts." Retrieved from Statista.

Interested in staying updated on the latest marketing, advertising, and tech trends? Explore our upcoming events at Intrigue, where we host Marketing, Advertising, and Tech Summits globally. To learn more about us and our events, visit Salesgasm.
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